SOLTECH Branding Redesign
SOLTECH is a leading commercial solar lighting manufacture with 20 years of craftsmanship experience. SOLTECH designs integrate efficient solar batteries, class-leading LEDs, & intelligent programming.
In this brand redesign project, I want to keep the overall feeling from the previous logo, but adjust the details such as logo icon and logotype layout, the letter space of logotype and the shape of logo icon.
After I redesign the logo, I based on the logo icon created a series of icons for the SOLTECH brand.
I also selected the branding typeface for SOLTECH. At this part, I selected Bega as the branding typeface because it has high X-height. It is easy to read at both online and hardcopy. Also the strokes of Bega at Bold are thicker than other typefaces. It visually shows the feeling of power. When compare the design of Bega with the logotype, they share the same design feeling with each other.
I also design the grid system for SOLTECH.
I based on the graphic element on the logo icon of SOLTECH developed graphic elements to visually communicate the brand with customers.
